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Shamshir Rai Luthra
Founder, Talking Rich Peace Program and Ashirvachan Magazine
Shamshir Rai Luthra is the founder of the Talking Rich Peace Program and Ashirvachan Magazine, Veteran Radio Broadcaster and World Peace Activist who has had the courage to change conventions and set trends. In 1994, he led the way in speaking ‘bolchaal bhasha’ (the common man’s language) on air. He succeeded as content consultant & voice trainer in Nepal in 1996. In 1997, he awakened the need for self-confidence, personality development and voice training for each Indian. He has authored two books, ‘Talk To Win’ in 2002 and ‘Lazy Ways To Enlightenment’ in 2003. At the peak of an action-packed career in media, he sensed an emergent need to spread the message of constructive thinking and good communication everywhere. Consequently, he founded the Talking Rich Peace Program in 2006, and Ashirvachan Magazine in 2010. Talking Rich Peace Program is currently taught through study groups online. International online portal and magazine, Ashirvachan is now a creative home space where Shamshir Rai Luthra shares his writings, teachings, voiceovers, and compositions with his artist and musician friends from across the world.